Every town needs a tourism ambassador. Ours has four legs.
MEET BEASLEY
Beasley is a 6 year old golden doodle who loves an adventure. Whether it's with her mom at the tennis courts, in hometown parades showing her Prowler Pride, or getting her pamper on- she is up for it! Beasley loves pup cups at Scooters and getting sweet treats from McDonalds. She also watches over the farm animals and visits relatives at the local fire station. She loves pontoon rides, walks throughout town and is quite the favorite wherever she goes!
We can't wait to showcase her monthly adventures and hidden gems around Thief River Falls starting in January 2027!
Stay tuned! 🐾
Official Contest Rules
1. Sponsor
The Visit TRF 2027 Dog Ambassador Contest (“Contest”) is sponsored by Visit Thief River Falls (Visit TRF).
2. Contest Period
The Contest begins September 22, 2026, and ends at 11:59 p.m. Central Time on September 30, 2026.
Entries received after the deadline will not be considered.
The winning Dog Ambassador will be announced on October 2, 2026, at 9:00 a.m. on Visit TRF’s official social media channels.
3. Eligibility
The Contest is open to legal residents of the United States who are 18 years of age or older at the time of entry.
You do not have to be a resident of Thief River Falls to enter. Local residents, as well as individuals who frequently visit Thief River Falls, are welcome to apply.
If the selected winner is not a local resident, they must be able and willing to travel to Thief River Falls at least once each month throughout the 2027 calendar year in order to fulfill the requirements of the Dog Ambassador program.
Visit TRF reserves the right to verify eligibility and request reasonable proof of residency, age, or legal ownership of the dog.
4. How to Enter
Participants must submit an entry featuring their dog and provide the requested information, which may include:
- Dog's name
- Dog's age
- Dog's breed
- Dog's favorite activity in Thief River Falls
- A brief paragraph telling us about the dog
- A photo of the dog
- Why they would make a great Thief River Falls tourism ambassador
Each dog must have a separate entry.
Participants who own more than one dog may submit multiple entries; however, only one (1) dog will be selected as the 2027 Visit TRF Dog Ambassador.
5. Selection of the Winner
One (1) winning Dog Ambassador will be selected by Visit TRF.
The winning dog and its legal owner will be notified and announced publicly on Visit TRF’s social media channels on October 2, 2026, at 9:00 a.m.
If the selected winner does not meet the eligibility requirements, is unable or unwilling to fulfill the Dog Ambassador responsibilities, or does not execute the required agreement, Visit TRF reserves the right to select an alternate winner.
6. Dog Ambassador Agreement
The winning Dog Ambassador and the dog's legal owner will be required to enter into a written Dog Ambassador Agreement with Visit TRF before officially participating in the program.
The agreement will outline the responsibilities, expectations, safety requirements, photography permissions, liability provisions, and other terms of participation.
The legal owner must provide proof that the dog is current on required vaccinations and must maintain appropriate vaccinations throughout the Dog Ambassador term.
7. Dog Ambassador Responsibilities
The Dog Ambassador program will run from January 1, 2027, through December 31, 2027.
The winning Dog Ambassador and legal owner must participate in the program for all twelve (12) months of 2027.
Each month, the legal owner must take the Dog Ambassador on an “adventure” somewhere throughout the Thief River Falls community.
The owner may choose the adventure. Possible destinations may include:
- Local events
- Outdoor activities
- Parks
- Trails
- Downtown locations
- Local businesses that allow dogs
- Attractions
- Community landmarks
- Recreation areas
- Other dog-friendly locations throughout Thief River Falls
The Dog Ambassador must wear the official Visit TRF Dog Ambassador bandana during each monthly adventure.
A photograph of the Dog Ambassador wearing the bandana during the monthly adventure must be taken and submitted to the Visit TRF Executive Director by the end of each month.
The purpose of these adventures is to showcase Thief River Falls as a destination and encourage residents and visitors to explore the community throughout all four seasons.
8. Monthly Participation
The Dog Ambassador and legal owner are expected to complete one (1) adventure per month for twelve (12) consecutive months.
The monthly requirement begins in January 2027 and concludes in December 2027.
Failure to complete the required monthly participation or submit the required photograph may result in termination of participation in the program and/or selection of an alternate Dog Ambassador, at Visit TRF’s discretion.
9. Event Admission Benefit
When an eligible Visit TRF-related outdoor event requires an admission fee, the legal owner and the winning Dog Ambassador's admission fee may be waived when the Dog Ambassador is participating as part of the program.
Free admission applies only to the legal owner and the winning dog. Additional dog owners, family members, friends, guests, or other individuals are not included and remain responsible for their own admission fees.
Event participation remains subject to the rules, capacity, pet policies, and requirements established by the individual event or venue.
10. Compensation and Prizes
The Dog Ambassador position is an unpaid promotional and tourism ambassador opportunity. No salary, wages, stipend, or other monetary compensation will be provided.
The winning Dog Ambassador will receive:
- An official Visit TRF Dog Ambassador bandana
- A professional photo shoot in Thief River Falls
- A feature in the 2027 Visit TRF Visitor Guide
- Features on Visit TRF’s social media channels
- A feature on the Visit TRF website
- Opportunities to attend and participate in eligible local events and explore community destinations throughout 2027
- $100 Gift Certificate to Three Tails Lodge
No cash alternative or monetary value will be awarded in place of the Dog Ambassador opportunity or promotional benefits.
11. Responsible Dog Ownership
The legal owner is solely responsible for the Dog Ambassador and its behavior at all times.
The owner must:
- Maintain control of the dog during all adventures and appearances.
- Follow applicable leash laws and local regulations.
- Follow the rules and pet policies of individual businesses, venues, parks, trails, events, and attractions.
- Ensure the dog is appropriately socialized and able to safely participate in public activities.
- Maintain current required vaccinations.
- Immediately address any behavior or safety concern involving the dog.
Visit TRF reserves the right to discontinue a dog's participation if it determines, in its reasonable discretion, that the dog's behavior presents a safety concern or is inconsistent with the purpose of the program.
12. Liability and Assumption of Responsibility
The legal owner understands and agrees that participation in the Dog Ambassador program involves activities in public places and interaction with other people, animals, businesses, vehicles, outdoor environments, and other potential hazards.
The legal owner is responsible for their dog and agrees that Visit TRF is not liable or responsible for injuries, bites, accidents, illness, property damage, losses, or other claims, damages, expenses, or legal issues that may occur as a result of or in connection with the dog's participation in the Dog Ambassador program or its adventures throughout the community, except to the extent liability cannot legally be waived.
The legal owner will be required to acknowledge applicable liability, release, and indemnification provisions in the official Dog Ambassador Agreement.
13. Photography and Promotional Rights
By participating in the Contest and, if selected, the Dog Ambassador program, the legal owner agrees that photographs and other content submitted to Visit TRF may be used by Visit TRF for tourism promotion and marketing purposes.
This may include, but is not limited to:
- Visit TRF’s website
- Social media
- Visitor guides
- Digital and print advertising
- Promotional materials
- Newsletters
- Tourism campaigns
- Other Visit TRF marketing initiatives
The legal owner understands that photographs may be edited, reproduced, published, distributed, or displayed without additional compensation.
14. Ownership and Authority
The individual entering the Contest must be the legal owner or authorized legal representative of the dog and must have the authority to enter the dog into the Contest and agree to these Official Contest Rules.
If selected, the legal owner will be required to certify ownership and sign the Dog Ambassador Agreement.
15. Changes or Termination
Visit TRF reserves the right, when necessary, to modify, suspend, or terminate the Contest or Dog Ambassador program, or modify program requirements, due to circumstances beyond its reasonable control or circumstances that may affect the integrity, safety, or operation of the program.
Visit TRF also reserves the right to remove the Dog Ambassador from the program if the owner fails to comply with the Official Contest Rules or Dog Ambassador Agreement, fails to complete required monthly adventures, fails to submit required photographs, provides false information, or engages in conduct that Visit TRF determines is inconsistent with the program.
16. Agreement to Official Rules
By submitting an entry, participants acknowledge that they have read, understand, and agree to these Official Contest Rules.
The selected winner and legal owner must also agree to and sign the official Visit TRF 2027 Dog Ambassador Agreement before participating in the program.
17. Questions
Questions regarding the Visit TRF 2027 Dog Ambassador Contest may be directed to:
Visit Thief River Falls
📧 info@visittrf.com
📞 218-686-9785
Visit TRF looks forward to finding the four-legged face of tourism for 2027 and showcasing everything there is to explore, experience, and enjoy in Thief River Falls—one adventure at a time!
Do I have to be a local resident to submit my dog?
No! Whether you are a local resident or frequently visit Thief River Falls, all are welcome to apply. If you are a visitor, we simply ask that you are able to travel to Thief River Falls once each month from January 1, 2027, through December 31, 2027, in order to fulfill the Dog Ambassador contract requirements.
If I wanted to attend an outdoor event that requires a fee to get in, would I get in for free?
Absolutely! As part of the Dog Ambassador program, the legal dog owner and the winning dog's admission fee will be waived when attending an eligible outdoor event that requires an admission fee. Please note that free admission applies only to the legal dog owner and the winning dog—not additional owners, family members, or guests.
I have more than one dog. Can all of them be the winning Dog Ambassador?
Unfortunately, we can only have one (1) winning Dog Ambassador for 2027. However, if you have multiple dogs you would like to nominate, you are welcome to submit multiple entries. Each dog must have its own separate entry.
Will I be paid for being the Dog Ambassador?
Unfortunately, no monetary compensation will be provided. However, the winning Dog Ambassador will receive some pretty great perks, including:
- An official Visit TRF Dog Ambassador bandana
- A professional photo shoot in Thief River Falls
- A feature in the 2027 Visit TRF Visitor Guide
- Features on Visit TRF's social media channels
- A feature on the Visit TRF website
- Opportunities to experience and showcase local events, businesses, attractions, trails, parks, and other destinations throughout the community
What does my dog actually have to do to be a Dog Ambassador?
The winning dog's legal owner will be responsible for taking their Dog Ambassador on a monthly adventure throughout Thief River Falls for all twelve (12) months of 2027.
You get to choose the adventure! Take your dog to a local event, business, park, trail, landmark, attraction, or another dog-friendly location in the community. Your dog must wear the official Visit TRF Dog Ambassador bandana, and you will need to take a photo of your dog enjoying each monthly adventure.
The photo must be submitted to the Visit TRF Executive Director by the end of each month.
Does my dog have to visit a specific location each month?
No! One of the fun parts of being the Dog Ambassador is that you get to choose where your dog explores. We want to see the many different things Thief River Falls has to offer throughout the year.
Whether it's enjoying a trail, visiting a local business, attending an event, exploring downtown, spending time along the river, or discovering a new community attraction, we're excited to see where your dog's adventures take them!
Does my dog have to participate during all four seasons?
Yes! The Dog Ambassador program runs for the entire year, from January 1 through December 31, 2027. We want to showcase Thief River Falls in every season—including winter, spring, summer, and fall.
What happens if I can't complete a monthly adventure?
The Dog Ambassador will be expected to fulfill the requirements outlined in the agreement with Visit TRF. If the monthly requirements are not completed, Visit TRF may determine that the Dog Ambassador is no longer eligible to continue in the program.
Can my dog participate in events or visit businesses?
Yes, when permitted! We encourage Dog Ambassadors to explore local events, businesses, attractions, parks, trails, and other community destinations. However, the dog and owner must follow all applicable rules, regulations, and individual business or event policies regarding pets.
Are there any health requirements for my dog?
Yes. The legal owner must be able to provide proof of current vaccinations and keep the dog's vaccinations up to date throughout the 2027 Dog Ambassador term. Additional health or safety requirements may be outlined in the official Dog Ambassador agreement.
What if my dog gets hurt or bites someone during an adventure?
The legal owner is responsible for their dog at all times. As outlined in the Dog Ambassador agreement, Visit TRF will not be liable or responsible for injuries, bites, accidents, property damage, losses, or other legal issues that may occur while the dog is participating in Dog Ambassador activities or adventures. The owner will be required to acknowledge and agree to the applicable liability provisions before participating in the program.
Can Visit TRF use photos of my dog?
Yes! As part of the Dog Ambassador agreement, the legal owner will grant Visit TRF permission to use submitted photographs and related content for tourism promotion, including social media, the Visit TRF website, visitor guides, advertisements, promotional materials, and other Visit TRF marketing efforts.
What if I have a question that isn't answered here?
We'd be happy to help! Please contact:
Visit Thief River Falls
📧 info@visittrf.com
📞 218-686-9785
The winning Visit TRF 2027 Dog Ambassador and their legal owner will be required to enter into a written agreement with Visit Thief River Falls (Visit TRF) outlining the expectations and responsibilities of the Dog Ambassador and its owner throughout the 2027 calendar year. The legal owner must provide proof that the dog is current on all required vaccinations and maintain those vaccinations throughout the term of the agreement. The owner will be responsible for the dog at all times and must acknowledge that Visit TRF is not responsible or liable for any injuries, bites, accidents, property damage, losses, or other claims or legal issues that may occur while participating in Dog Ambassador activities or exploring the Thief River Falls community. From January 1, 2027, through December 31, 2027, the Dog Ambassador and owner will be expected to actively explore Thief River Falls throughout all twelve (12) months of the year, including attending at least one local event or visiting a local business, attraction, park, trail, landmark, or other community destination each month. A photo of the Dog Ambassador wearing the official Visit TRF Dog Ambassador bandana must be taken during each monthly adventure and submitted to the Visit TRF Executive Director by the end of that month. The owner must also agree to allow Visit TRF to use submitted photographs and related content for tourism marketing, social media, website, visitor guides, promotional materials, and other Visit TRF promotional purposes, without additional compensation. The agreement may also outline expectations for responsible pet ownership, appropriate conduct in public spaces, compliance with local rules and business policies, photo submission deadlines, and the circumstances under which Visit TRF may end the Dog Ambassador’s participation if the requirements of the program are not fulfilled.